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Be Your Own Brand. Why Not? Everyone Else's Is Taken.

By BIC CCNY Posted on 01/08/2021 10:34

At the end of the presentations, Professor Tag asked the question: "Before this assignment, who had ever used Adobe's InDesign and Photoshop?" Less than half of the class raised their hands...


The 2020 World Famous BIC Brand Identity Guidelines are here!!  

As a parody of corporate ID guidelines, this semester-long project in Professors Gerardo Blumenkrantz and Nancy Tag's Idea Development course not only allows for personal reflection and analysis, but forces students to develop some basic digital design skills, some for the first time. A requirement of the project is that all students use at least Photoshop and InDesign from the Adobe Creative Suite. 

When students presented their work on November 18th, they didn't let the Zoom grid inhibit them from sharing their personal brand guidelines. In some cases, they even took advantage of the virtual platform by producing videos and getting creative with how they communicated this signature project. 

At the end of the presentations, Professor Tag asked the question: "Before this assignment, who had ever used Adobe's InDesign and Photoshop?" Less than half of the class raised their hands. And yet, the results were quite incredible -- from all three tracks.

Here are a few examples of the spectacular work done by the BIC Class of 2022. For a larger sample of student ID Guidelines, go to our Behance portfolio page: https://www.behance.net/CCNY-BIC.

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