BIC’s Newest Advisor Will Help Launch BIC’s New Media Track

From defending exceptional portfolios to pitching integrated marketing campaigns, the BIC Class of 2021 proved that they are agile, sharp and dynamic.

Jermine Hodges (Creative) and Mike Edwards (Management / Planning) earn perfect scores. Alex Rhoden gets top score for Public Relations.

A big BIC BRAVO to BICsters in the Class of 2021 who pitched their integrated marketing campaigns perfectly on Thursday, May 20th for their Spring Capstone client Diageo on behalf of Baileys Deliciously Light! BIC is super proud of all four teams: Nexus, Revolution8, Studio 4, and The Fore.

BIC is the only academic program with the chutzpah to give recruiters a sneak peek at portfolios prior to completion.

"Stay curious. The communications industry evolves so rapidly that the ability to absorb and apply new information is critical to being successful and making an impact." - BIC Program Director Nancy R. Tag

BICsters in the Class of 2021 have been entrusted to work on Diageo's latest product innovation: Baileys Deliciously Light. With 40% less calories and 40% less sugar than Baileys Original Irish Cream, people can get a light and versatile treat with all of the yummy taste of the original Baileys people know and love.

HILLARY BLACK is the former managing director and partner at Kay & Black, a leading talent management firm, and currently a VP, Global Executive Recruitment & Leadership Development at WPP.

Big BIC brava to BIC Board Member Singleton Beato who has been promoted to Global EVP, Chief Diversity, Equity & Inclusion Officer at McCann Worldgroup.

The Fall 2020 Non-Profit Capstone developed integrated marketing communications campaigns in partnership with Memorial Sloan Kettering/CCNY and their research collaboration Redressing Access to and Disparities in Immunotherapy for Breast Cancer (READI).