You Are Your Own Brand – Class of 2025 Brand Identity Guidelines
By BIC CCNY Posted on 11/29/2023 14:11
Get to know the Class of 2025 as well as they know themselves.
Each Fall, BICsters in the entering class are asked to deconstruct their "brand" characteristics to create personal identity guidelines that parody those found in the corporate world -- with gratitude to Christopher Doyle. This project is highly anticipated each year and is a milestone for BICsters.
As a parody of corporate ID guidelines, this semester-long project in Professors Nancy Tag and Natalie Alcide’s Idea Development course not only allows for personal reflection and analysis but forces students to develop some basic digital design skills, some for the first time. The project requires that ALL students use at least Photoshop and InDesign from the Adobe Creative Suite.
Introducing Class of 2025 BIC brands >>
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