“You will probably not do anything that has never been done before. But you can do it in a way that is yours. That’s what makes it original", said BICster Cecilia Gamo Castellanos BIC ‘24 in in the 2023 D&AD x Protein Future Creatives Report. 

D&AD New Blood is one of the world’s largest student competitions, representing the best emerging young talent from around the globe. This year, they collaborated with Protein Agency to create the Future Creatives Report, consulting over 3,000 New Blood participants — including emerging talent, industry professionals and judges from over 65 countries — to understand their views on the current creative landscape for emerging creative talent and educators. Cecilia participated as a New Blood winner for the award-winning submission “Unfollow the Rules,” created with Stella Marie Ramirez BIC ‘24. The report identifies three key challenges we need to collectively address, plus a rally cry for how we can move forward together to support those entering the industry today. 

Bravo, Cecilia BIC '24, for contributing to this thought-provoking report! 

Download the full report here >> https://d2oto3d7z6t29c.cloudfront.net/website/92/14/755984_921452087c0c4507b8874998692b6c23.pdf