In only 4 quick sessions, BIC students enrolled in the one-credit course “Climate Optimism and Branding” with Professor Anne Therese Gennari learned how to leverage their marketing know-how to communicate brand climate action from a lens of excitement and opportunity, instead of responsibility and shame. 

The main objective of the one-credit course is to understand the importance of behavioral psychology in climate communication and how to use it to not just help companies grow, but ultimately change the world. Anne Therese Gennari's framework and toolkit provides a way forward on how to communicate about climate issues in a way that inspires and motivates people to act. 

In the final Saturday session, students presented their amazing “speed” presentations. Professor Anne Therese “...was floored by their creativity and how they were able to shift the narrative on different brand stories to create marketing campaigns that don’t just sell a sustainable business operation, but inspires and motivates the consumer to take action.”

Thank you Professor Anne Therese Gennari for this spectacular one-credit course! BICsters, brands, and the planet, are eternally grateful.