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Happy #AirportPickup Season >> BIC Alum Helps Toyota Celebrate the Holidays

By BIC CCNY Posted on 12/11/2023 12:49

BIC Alum Ingrid Ramos went from working on Toyota in class to working on it IRL.

During the holidays, nothing says love like picking up someone from the airport. Toyota’s most recent advertisement, "Arrivals,"  invites people to feel the true essence of love and family this holiday season– the joy of reuniting at the airport. Developed by Conill, part of Saatchi & Saatchi, the bilingual production focuses on the importance of family and fellowship, especially for Hispanic people. Recent grad Ingrid Ramos BIC ‘23 worked on the spot as a copywriter. Funny enough, Ingrid worked on a Toyota assignment in BIC’s Cross-Cultural Marketing course, detailing how Toyota is one of the most important and influential brands in the Latino market. Full circle! 

A BIG BIC Bravo, Ingrid! 

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