During the holidays, nothing says love like picking up someone from the airport. Toyota’s most recent advertisement, "Arrivals,"  invites people to feel the true essence of love and family this holiday season– the joy of reuniting at the airport. Developed by Conill, part of Saatchi & Saatchi, the bilingual production focuses on the importance of family and fellowship, especially for Hispanic people. Recent grad Ingrid Ramos BIC ‘23 worked on the spot as a copywriter. Funny enough, Ingrid worked on a Toyota assignment in BIC’s Cross-Cultural Marketing course, detailing how Toyota is one of the most important and influential brands in the Latino market. Full circle! 

A BIG BIC Bravo, Ingrid! 

Watch the spot here: https://www.facebook.com/watch/?v=724990606162183