First year BICsters Sekayi Williams, Annanya George, and Mayce Vassago-Barker joined Cassandra, an insights and strategy agency that builds culturally relevant brands by studying trendsetting young consumers, for a focus group for young millennials and early Gen-Z. The event sought to gauge their opinions on advertising, media, and entertainment, and how they interact with them. The session was coordinated by Research & Awareness Professor Donna Dei-Baning BIC ‘16. 

Danielle Hemsley, Research Director at Cassandra praised the students and Donna saying how “they were all amazing as part of the panel and really did a great job at sharing their POVs and representing Gen Z trendsetters. They deserve an A++.” 

 

Shout out to our BICsters for being both the subjects AND the researchers!!