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Walk The Walk >> 1st Year BICsters Sekayi, Annanya & Mayce Join Cassandra Focus Group for Young Millennials and early Gen-Z

By BIC CCNY Posted on 12/14/2021 11:26

“They were all amazing as part of the panel and really did a great job at sharing their POVs and representing Gen Z trendsetters.”


First year BICsters Sekayi Williams, Annanya George, and Mayce Vassago-Barker joined Cassandra, an insights and strategy agency that builds culturally relevant brands by studying trendsetting young consumers, for a focus group for young millennials and early Gen-Z. The event sought to gauge their opinions on advertising, media, and entertainment, and how they interact with them. The session was coordinated by Research & Awareness Professor Donna Dei-Baning BIC ‘16. 

Danielle Hemsley, Research Director at Cassandra praised the students and Donna saying how “they were all amazing as part of the panel and really did a great job at sharing their POVs and representing Gen Z trendsetters. They deserve an A++.” 
 
Shout out to our BICsters for being both the subjects AND the researchers!! 

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