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BIC Alum Henrik Bakke-Hareide “Thinx” Differently

By BIC CCNY Posted on 11/30/2022 15:26

Congratulations to Henrik and his team for their award-winning campaign!

Last Thursday, our BIC Alum Henrik Bakke-Hareide and his team at OBERLAND took home 1st prize in the Health category at the Campaign US BIG Awards. Their winning campaign was “Saved by Sister" for Thinx, the leading sustainable period underwear brand. 

Their television and online advertisement, "Saved by Sister” shows a mom demonstrating to her child how to use a tampon, when her older daughter intervenes and instead offers her sister a pair of Thinx Teens. The spot is the flagship in a series of advertisements for Thinx created by OBERLAND, a purpose-driven advertising agency, and produced by Girl Culture Films.
Bravo Henrik! Your career as an art director continues to amaze us. 

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