Over the years, our @BIC Lecture Series has welcomed industry thought leaders, provocateurs, authors, and philosophers. Our second @BIC Lecture on campus since the 2020 COVID pause was “The Spectrum of Identity: Demographics, Data, and Dynamic Personas in a Consumer-Driven, Brand-Fluid World”, led by BIC professor and Global CCO of LippeTaylor Group Craig Elimeliah.

Before joining Lippe Taylor, Craig was Chief Experience Design Officer at VMLY&R and has 18 years of experience designing and architecting innovative solutions for real world problems, attacking those problems with diverse, cross functional teams and innovative ideas. Obsessed with design and technology, he is a cheerfully optimistic futurist. Craig’s clients range from Amazon to Google, TMobile to Motorola, Pfizer to Clorox, the United Nations to Legoland. 

“The Spectrum of Identity” lecture was provocative and prescient — and urgently present. It focused on the future that is today – to the seismic shift that our industry is going through…because it’s a seismic shift in what we as humans are going through.  

 A big BIC bravo to Craig for helping us process this seismic shift in the industry…and humanity.