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Making Orphans Belong -- Surabhi Govindarajan Wins the 2018 DezMax Scholarship

By BIC CCNY Posted on 01/23/2018 20:44

Surabhi Govindarajan BIC '18 wins this year's DezMax.


Congratulations to Surabhi Govindarajan (BIC '18), this year's winner of the DezMax Scholarship! Her submission beautifully fulfilled the criteria of the award which asks BICsters to develop a project that champions a cause with persuasion, passion, and charisma. 
Surabhi's project is based on a simple, yet powerful truth: we all want to know where we come from. But what if you're a refugee who's been orphaned as a result of famine, war, or political upheaval? It is estimated that there are currently 143 million orphans and/or abandoned children in the world -- this number is equivalent to half the population in the United States. So Surabhi created "Belong" which proposes a partnership between UNICEF and MyHeritage to provide DNA testing to these orphaned children.

Her submission included a strategic framework, key stakeholders, a business model, as well as communications material to put the issue in the spotlight and make Belong part of the solution. The proposal demonstrated the type of social impact that would've made Desmond Maxwell proud. 


ABOUT the Desmond Maxwell Cause + Charisma Scholarship. As a student in BIC's inaugural Class of 2015, Desmond was a successful media consultant, boastful undergraduate of City College, and proud member of the US Marine Corps, having served with distinction. He often said with great pride that he was “born and buttered in Harlem.” Dez was not just a charismatic man, but a generously supportive and inspiring classmate who championed causes that were close to his heart. Sadly, Dez died just before he was able to graduate. However, through the generosity of classmates, BIC Board Members, and friends (with a special shout out to GroupM), BIC was able to set up the DezMax Scholarship in his honor. Each year, a BIC student is awarded up to $4,000 for a submission that best demonstrates a communications-based solution to a societal problem.

 Interested in donating to the DezMax Scholarship fund? Ask
bic@ccny.cuny.edu how...


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