Meet the 2024 BICster Brands
By BIC CCNY Posted on 12/12/2022 16:20
The world famous BIC Brand Identity Guidelines are back!
Get to know the BIC Class of 2024 as well as they know themselves. Each Fall, BICsters in the entering class are asked to deconstruct their "brand" characteristics in order to create personal identity guidelines that parody those found in the corporate world -- with gratitude to Christopher Doyle.
As a parody of corporate ID guidelines, this semester-long project in Professors Nancy Tag and Natalie Alcide’s Idea Development course not only allows for personal reflection and analysis, but forces students to develop some basic digital design skills, some for the first time. A requirement of the project is that all students use at least Photoshop and InDesign from the Adobe Creative Suite.
For a larger sample of student ID Guidelines, go to our Behance portfolio page: https://bit.ly/35XzJIZ
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