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Wrapping up 2023 with New Roles >> BICsters Rising

By BIC CCNY Posted on 11/30/2023 10:00

These BIC Alums all are ending the year with exciting new promotions!

Donna Dei-Baning BIC ‘16 returns to work at Carat USA this September 2023 as VP, Audience & Insights Director. Previously leading audience strategy for clients across Dentsu Media, Donna now leads the development of audience strategies and insights that turn into actionable media recommendations for the world's most innovative brands. As a cultural strategist, Donna rewrites fiercely held narratives through a deep understanding of people.

Yasin Usta BIC ‘21 was promoted to Senior Research Analyst at Benenson Strategy Group. Yasin has worked his way up at Benenson after working there for 2 years straight after graduating from BIC. Yasin credits BIC professor Belle Frank for instilling his love for research and insights, and introducing Benenson Strategy Group to the Class of 2021 by inviting Mitch Markel as a guest speaker. 

Lorenzo Lasagna BIC ‘20 was promoted to a new role as Global Social Media Lead at frog & Capgemini Invent. For the past several years, Lorenzo has been managing SM at frog, a leading creative consultancy with studios all around the world. In his new role, he will extend the best practices and craft, combining strategy, technology, data science, and creative design expertise to help clients get the future they want.

Kat Tsampounari BIC ‘17 is now the Accreditation Manager at FIFA Club World Cup 2023. Kat has managed various global sporting events since graduating in 2017, like the FIFA World Cup (Qatar 2022), and Women’s World Cup (Australia & New Zealand 2023). Now she is headed to Saudi Arabia for the FIFA Club World Cup 2023. She manages accreditation requirements from all FIFA client groups and functional areas and gets the right approvals from Zone Owners in order to ensure a smooth & secure operational flow…anything from high protocol C-level client accreditation to teams, commercial affiliates, media, staff, suppliers, and volunteers.

Isabella Santana BIC ‘23 was promoted to Manager, Integrated Planning at OMD USA, the largest media agency within the OMD global network. A recent BIC Alumna,  Bella has taken on more than just her new role at OMD USA since graduation. Earlier this year, Bella became the CCNY Communications Alumni Group President. She also will be returning to BIC as a Media adjunct faculty to contribute to the growth of the new media track. 

Andy Kwan BIC ‘16 started a new position as Associate Director, Strategy at Interbrand. Andy is a design-obsessed brand strategist with a real passion for technology and integrated communication, with over 7 years of strategy experience at places like FutureBrand and Hunter College. Even outside of work, Andy is constantly volunteering to extend his expertise as a 4 A’s MAIP coach, at The One Club and American Advertising Federation events, and as a BIC Portfolio Coach to our second-semester seniors. 

Bravo, BICsters! Way to finish off the year strong! 

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