Congratulations to Jaymie Lunt, Hanako M. Suzuki, and Genaldri Tjahjadi for picking up a Bronze pencil in Experiential at The One Show’s Young Ones 2023 Competition for “DRAG THRU HELL” which also won a Merit in the Integrated category. And in a first for BIC, this year’s pencil also marks two repeat performances: Genaldri and Hanako won a Silver pencil last year for their campaign for their “Rescue-A-Meal” for DoorDash which they won with teammate Sekayi Williams. 

This year’s competition was especially steep. Though The Young Ones is known for its global reach, 2023 was particularly international with more competitors than ever from around the world. The biggest winner of the night was ArtCenter College of Design in Pasadena, but students from China, Sweden, Ecuador, Singapore, South Korea and all over Europe dominated the stage, receiving  pencils and ADC cubes in categories such as design, interactive, experiential, integrated campaigns, production, cinematography, and more.  The ceremony, held at Sony Hall in Times Square where BICsters were joined by BIC Program Director and Professor Nancy R. Tag along with BIC Professor Aste Gutierrez, kicked off The ONE Club’s Creative Week to celebrate creative excellence in advertising and communications. Jaymie, Hanako, and Genaldri were among only six total Bronze and Silver pencil winners for the Diablo brief. 

BIC had 5 submissions shortlisted this year. The teams included Roderic David, Andrew Page, and Stella Ramirez with “The Ultimate Collaboration,” and Justine Sanborn, Ariadne Rosales Valero, and Maria Arias with “Verizon Wrap Up.” A big BIC bravo also goes to this year’s instructors Craig Elimeliah and Aste Guitierezfor guiding BICsters through their submissions.

You can read more about their entries here. 

Bravo, BICsters. You rock!!