BIC's BIG Night at ONE Club's YO Awards Includes a Silver Pencil and Bronze Cube
By
BIC CCNY
Posted on
05/15/2019 15:41
In an All-Star Awards Ceremony celebrating The ONE Club's Young Ones finalists, BIC teams took home a Silver Pencil, a Bronze ADC Cube, a Client Pitch Honorable Mention, and two Merits
Instructors Jason Stefanik and Andy Currie were also part of the celebration. The biggest BIC winner of the night was “The Crisis Collection,” by Roxie Xie, Melissa Orr, Jose Fresan, and Lorenzo Lasagna, which won a Silver Pencil.
“Be the Canvas,” an out-of-home campaign for Il Makiage by Yimin Wu, Kenneth Medina, John Holliday–Stewart, Diana Arutyunyan, David Puccio, and Mohamed Amribet, won the Bronze ADC Cube.
Both teams walked across the stage to receive their awards in front of a packed audience at Metropolitan West. Merit Winners Carmen Quang, Taylor Becker, Carlos Matias, and Raymond Sein, who created an experiential campaign for Brooks Running entitled “Brooks’ Non-Runners Non-Running Club,” were also in the audience. The “Be the Canvas” campaign also won a One Show Merit.
“The Crisis Collection” also received Runner-Up honors in The One Show’s Client Pitch which was presented on Monday, May 6th and announced at the Tuesday awards show. Among the other ten Client Pitch finalists, Natalie Alcide, Sahana Chowdhury, Sara Ledra, and Amera-Rime Lulu also pitched their Il Makiage campaign "Malaria Can't Stop Fabulous."
The six finalists for Young Ones 2019 was BIC’s best showing EVER. Twenty-seven of our incredibly talented BIC students brainstormed, collaborated, conceived, and ultimately executed six campaigns in the Spring Competition Ready one-credit intensive taught (once again) by Jason Stefanik, who helped BICsters win two GOLD Pencils and a Merit in 2016 and 2017. This year, he was joined by Andy Currie as co-instructor. Sessions started back in November and culminated in six submissions on March 15th. It was an amazing ride characterized by tremendous hard work. As Jason states, "Our humble goal was to get our students into the One Show. Today we found out half the entries in our class are One Show Finalists."
According to The ONE Club, this year's Young Ones competitions — the Young Ones Brief, Young Ones ADC and Young Ones Portfolio — attracted an especially talented group of students. When the dust cleared and the esteemed juries finished their scores, 432 entries from 22 different countries made the Finalist list. Even better, a record 100 different schools are represented here, showing that budding young talent is coming from everywhere.
More about Creative Week: this year, it was held from May 6-11 in New York. It is the preeminent festival showcasing the intersection of advertising, innovation and creative thinking. Home to The ONE Show, Young Ones Competition, The ONE Show Creative Summit as well as networking and learning events that highlight the power of creativity, attract thousands of creative types from all over the world.
More about The ONE Club: The One Club exists to champion and promote excellence in advertising and design in all its forms. It is the world's foremost non-profit organization devoted to elevating creative work in the industry. It seeks to celebrate the legacy of creative advertising and to use that legacy to inspire future generations. The One Club is the 'keeper of the flame' for advertising creatives. The One Show remains the pinnacle of achievement by providing a showcase of the world’s best work, and by inviting collaboration among individuals who are actively developing outstanding work. Further, The One Club exists to educate and inspire students of the business and to benefit the next generation of creatives through scholarships, portfolio reviews and annual student exhibitions and competitions.
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