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Strategy Vs. Tactics >> The Rundown on Influencer Marketing with Ruder Finn EVP Julie Ann Matic

By BIC CCNY Posted on 05/04/2022 11:00

Julie discussed working with influencers and how to build them into a long-term strategy vs using them as a tactic


New Year, New BIC Faculty: Welcome ALL!!

By BIC CCNY Posted on 01/20/2022 10:00

It's a New Year which means a new semester and new BIC faculty


Translation Culture Catalysts Steve Horn and Castro Desroches >> @BIC Lecture LOVE ME. LOVE ME NOT: Culture, Activism, and Creativity

By BIC CCNY Posted on 12/08/2021 10:00

“If anyone's going to do it, it's going to be us, because we care that much to do it right.”


BICster > Alum > Faculty: Donna Dei-Baning Does It All

By BIC CCNY Posted on 11/30/2021 10:50

“What I’m most looking forward to is learning from my students.”


Fall 2021 >> BIC Portfolios In Review

By BIC CCNY Posted on 10/14/2021 11:03

The Fall Portfolio Reviews mark a significant turning point in the development of second year portfolios.


Changing The Face of Healthcare: BIC Partners with CUNY School of Medicine for The Fall 2021 Capstone

By BIC CCNY Posted on 10/12/2021 13:33

BIC is excited to partner with The CUNY School of Medicine this fall


Coming In Hot: Castro Desroches BIC '16 Clinches Award After Award for His Campaign "You Love Me"

By BIC CCNY Posted on 06/16/2021 11:13

Cleans up at Clios, D&AD, One Show, Ad Age, ANDY's...


“You love Black culture, but do you love me?” >> The BIC Interview with Castro Desroches '16

By BIC CCNY Posted on 05/25/2021 08:00

A few months ago, BIC sat down with Castro to talk about “You Love Me” as well as his new "side gig" as a BIC professor this Spring and any advice for aspiring creatives.


BIC Prof Sandra Stahl's “The Art & Craft of PR” en español

By BIC CCNY Posted on 04/20/2021 08:00

"My hope, from the beginning, for The Art & Craft of PR was to offer a forward-looking perspective about public relations that connected with current practitioners and those considering entering the field. It is very exciting to expand its reach to Spanish-speaking audiences around the world. As an audiobook, Arte y Oficio de las Relaciones Publicas is a really fun listen-- it not only features a great reader who brings to life the ideas, the stories and anecdotes, there's also music and a terrific translation." - Sandra Stahl


BIC Program Director Nancy R. Tag Talks Current Job Market Trends

By BIC CCNY Posted on 04/08/2021 11:00

"Stay curious. The communications industry evolves so rapidly that the ability to absorb and apply new information is critical to being successful and making an impact." - BIC Program Director Nancy R. Tag