Strategy Vs. Tactics >> The Rundown on Influencer Marketing with Ruder Finn EVP Julie Ann Matic
Julie discussed working with influencers and how to build them into a long-term strategy vs using them as a tactic
New Year, New BIC Faculty: Welcome ALL!!
It's a New Year which means a new semester and new BIC faculty
Translation Culture Catalysts Steve Horn and Castro Desroches >> @BIC Lecture LOVE ME. LOVE ME NOT: Culture, Activism, and Creativity
“If anyone's going to do it, it's going to be us, because we care that much to do it right.”
BICster > Alum > Faculty: Donna Dei-Baning Does It All
“What I’m most looking forward to is learning from my students.”
Fall 2021 >> BIC Portfolios In Review
The Fall Portfolio Reviews mark a significant turning point in the development of second year portfolios.
Changing The Face of Healthcare: BIC Partners with CUNY School of Medicine for The Fall 2021 Capstone
BIC is excited to partner with The CUNY School of Medicine this fall
Coming In Hot: Castro Desroches BIC '16 Clinches Award After Award for His Campaign "You Love Me"
Cleans up at Clios, D&AD, One Show, Ad Age, ANDY's...
“You love Black culture, but do you love me?” >> The BIC Interview with Castro Desroches '16
A few months ago, BIC sat down with Castro to talk about “You Love Me” as well as his new "side gig" as a BIC professor this Spring and any advice for aspiring creatives.
BIC Prof Sandra Stahl's “The Art & Craft of PR” en español
"My hope, from the beginning, for The Art & Craft of PR was to offer a forward-looking perspective about public relations that connected with current practitioners and those considering entering the field. It is very exciting to expand its reach to Spanish-speaking audiences around the world. As an audiobook, Arte y Oficio de las Relaciones Publicas is a really fun listen-- it not only features a great reader who brings to life the ideas, the stories and anecdotes, there's also music and a terrific translation." - Sandra Stahl
BIC Program Director Nancy R. Tag Talks Current Job Market Trends
"Stay curious. The communications industry evolves so rapidly that the ability to absorb and apply new information is critical to being successful and making an impact." - BIC Program Director Nancy R. Tag