PR Pro Lynn Appelbaum Looks Back (and Ahead) in The PR Masters Series Podcast
By BIC CCNY Posted on 10/05/2021 18:30
Burn Out. Diversity. And Integration. An Expert’s Guide to Today’s PR.
As Director of the City College of New York Ad/PR program for more than twenty years, Lynn Appelbaum has a unique perspective on the next generation of public relations professionals transforming the industry. She has also been a familiar face in PRSA, PRSA-NY and the PRSA Foundation.
Her groundbreaking research on diversity hasn’t just earned her accolades, but truly moved the needle. A recent article in PRWeek spoke about another once avoided topic: professional burnout. Now that she’s stepped down as Program Director, Lynn talked to Art Stevens on his PR Masters Series podcast to reflect on her career (including a stint as PR Director of “The Today Show”), the discipline, and the importance of training the PR leaders of tomorrow.
You can listen to the full podcast HERE.
About the PR Masters Series Podcast
The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now. This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.
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