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Springing Forward >> BICsters Rising

By BIC CCNY Posted on 05/25/2023 14:05

Congratulations Donna, Ayush, Hedda and NiRey on your new roles!

These BICsters are taking on shiny new roles this spring!! Bravo to all!! 

Donna Dei-Baning BIC ‘16 was recently promoted to Senior Director, Audience & Insights at dentsu. Donna leads the development of audience strategies and insights that turn into actionable media recommendations for the world's most innovative brands. As a cultural strategist, she rewrites fiercely held narratives through a deep understanding of people. Donna has worked at dentsu for over 3 years, climbing up to her current senior director position. 

Another promotion this Spring, Ayush Kumar BIC ‘21 started a new position as Senior Multimedia Marketing Specialist at Lewis Brisbois in Los Angeles, CA. Established in 1979, Lewis Brisbois is a national, full-service law firm with more than 1,600 attorneys and 54 offices in 30 states and the District of Columbia. Ayush has worked there as a Marketing Communications Specialist since 2022. 

Hedda Davidsen BIC ‘20 also began her role at Publicis Norway this Spring. As a Digital Rådgiver, aka Digital Advisor, Hedda will add her expertise in digital communication to the MSL agency at Publicis House, one of Norway’s largest communication groups and leaders in marketing, communication and digital business transformation. Hedda transitions to Publicis from a role as Communications Advisor and Social Media Specialist at Involve! agency. 

NiRey Reynolds BIC ‘17 has just joined Momentum Worldwide as its Global Director of Creative Excellence. Momentum Worldwide helps brands imagine, create, curate and manage their Total Brand Experience. NiRey is all about creativity; she also is a Senior Producer for D&AD Shift with Google, an industry-led night school geared towards new creatives. Previously, NiRey was the Director of Creative Impact for North America at McCann Worldgroup. 

Bravo, BICsters!! 

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