BIC BIC Brava to Founding BIC faculty member and Professor, Sandra Stahl whose award-winning book “The Art & Craft of PR” has been expanded into Spanish via Cuantica Activa Audiolibros! We celebrate the expansion of “The Art & Craft of PR”, a book that has been recommended or required reading in PR and marketing courses at universities around the world. Its Spanish language audio release is slated for March 2021.

Drawing on decades of experience in agency and corporate positions, “The Art & Craft of PR” is a user’s manual of skills that distinguish PR as integral to meeting organizations’ needs and business challenges. Her book includes insights from communications leaders at corporate, agency, and industry powerhouses including Burson-Marsteller, Chevron, Edelman, Levi-Strauss, and the Holmes Report. You can read a review of the book here.

Co-founder of jacobstahl, a full-service PR agency, Sandra is a founding faculty at BIC and teaches the Branding Influentials course. She guest lectures frequently at schools and conferences around the world. “The Art & Craft of PR” has won numerous awards since publication in 2018 and is on the BookAuthority 21 Best New Public Relations Books to Read in 2020.

Congratulations, Sandra!