Portfolio Bootcamp Reboot: A BIC Tradition Returns in 2021
Despite being virtual, BICsters were still able to roll up their sleeves and take their portfolios to the next level during BIC's Portfolio Therapy.
BIC Prof Sandra Stahl's “The Art & Craft of PR” en español
"My hope, from the beginning, for The Art & Craft of PR was to offer a forward-looking perspective about public relations that connected with current practitioners and those considering entering the field. It is very exciting to expand its reach to Spanish-speaking audiences around the world. As an audiobook, Arte y Oficio de las Relaciones Publicas is a really fun listen-- it not only features a great reader who brings to life the ideas, the stories and anecdotes, there's also music and a terrific translation." - Sandra Stahl
BICsters Impress Talent Seekers at the Virtual BIC PiP 2021
BIC is the only academic program with the chutzpah to give recruiters a sneak peek at portfolios prior to completion.
BICsters Following In The Footsteps of BICsters
They say the communications industry is small and everyone knows everyone. Well it's even smaller in the BIC universe.
BIC Program Director Nancy R. Tag Talks Current Job Market Trends
"Stay curious. The communications industry evolves so rapidly that the ability to absorb and apply new information is critical to being successful and making an impact." - BIC Program Director Nancy R. Tag
Women of Martech Spotlight: BICster Megan Fullagar
“No matter what I’m honed in on, I constantly collaborate with my team to ensure we’ve thought through multiple angles. It’s refreshing to work with such an inspiring and hard-working group of women.” - Megan Fullagar BIC ’16
Why Health Marketing Matters Now More Than Ever: Klick Health's Amy Gómez and Carl Turner
"The reality of what's happening in the state of healthcare right now in this country is no joke. We have a very serious problem and it's going to require work from every angle, including healthcare, communications and Pharma advertising." - Klick Health's Carl Turner
Spring Forward >> BICsters Rising
Bravo to our BICsters who make us proud every day! Keep on rising!
BICster's Lighten Up with This Spring's Corporate Capstone for Diageo
BICsters in the Class of 2021 have been entrusted to work on Diageo's latest product innovation: Baileys Deliciously Light. With 40% less calories and 40% less sugar than Baileys Original Irish Cream, people can get a light and versatile treat with all of the yummy taste of the original Baileys people know and love.
Michael Farmer in Media Village: Forget the Ivy League
“Our students are not put off by Madison Avenue's manslaughter -- they are used to upheavals, toughened by their personal experiences, and eager to attack the real world with all its opportunities. For an industry needing transformation, diversity, equity and inclusion, CCNY stands ready, as it always has, to provide well-educated graduates who have the right stuff.”