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The Famous BIC Brand Identity Guidelines Are Back

By BIC CCNY Posted on 12/15/2021 10:00

Drumroll...the BIC Class of 2023 Brand Identity Guidelines are here


The famous BIC Identity Guidelines are back for Fall 2021.

This semester-long project in Professors Gerardo Blumenkrantz and Nancy Tag's Idea Development course not only allows for personal reflection and analysis, but forces students to develop some basic digital design skills, some for the first time. A requirement of the project is that all students use both Adobe Photoshop and InDesign. 

After the final presentations in November, Professor Tag asked the question: "Before this assignment, who had used Adobe's InDesign and Photoshop together?" More than half of the class raised their hands. And yet, the results were quite spectacular.

For a larger sample of student ID Guidelines, go to our Behance portfolio page: https://bit.ly/35XzJIZ.





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