On Thursday November 17th, 2022, Omnicom put together a special panel to discuss the process, people, and projects that make media magic JUST for our inaugural Media Track students. This remote event was solely for BIC students who were awarded the BIC Media Impact Compact $300,000 scholarship, which Omnicom helped sponsor. 

The OMG media sherpas leading the luncheon were Sara Porritt (OMG), Stacy-Ann Effs (Hearts & Science), Risa Sanchez (PHD Media), Caroline Navarro (OMD) and Sari Elzweig (Resolution Agency). They provided a client brief to BICsters prior to the session so students could research and prepare for the exercise. 

The task at hand was to develop a strategic communications framework that provides an overarching approach that will connect with and engage the target audience while delivering against business outcomes. Students also had to provide the top three channels they’d recommend focusing investment on and why.

Thank you to Omnicom for hosting this luncheon and making media magic with our inaugural class!