Why Health Marketing Matters Now More Than Ever: Klick Health's Amy Gómez and Carl Turner
"The reality of what's happening in the state of healthcare right now in this country is no joke. We have a very serious problem and it's going to require work from every angle, including healthcare, communications and Pharma advertising." - Klick Health's Carl Turner
Spring Forward >> BICsters Rising
Bravo to our BICsters who make us proud every day! Keep on rising!
BICster's Lighten Up with This Spring's Corporate Capstone for Diageo
BICsters in the Class of 2021 have been entrusted to work on Diageo's latest product innovation: Baileys Deliciously Light. With 40% less calories and 40% less sugar than Baileys Original Irish Cream, people can get a light and versatile treat with all of the yummy taste of the original Baileys people know and love.
Michael Farmer in Media Village: Forget the Ivy League
“Our students are not put off by Madison Avenue's manslaughter -- they are used to upheavals, toughened by their personal experiences, and eager to attack the real world with all its opportunities. For an industry needing transformation, diversity, equity and inclusion, CCNY stands ready, as it always has, to provide well-educated graduates who have the right stuff.”
Behind the Scenes with Creative Team Vera Keiter BIC ’15 & Delilah Kim
The Aviation Gin commercial proves why these two are a match made in creative heaven! When asked about their unique dynamic, Delilah spoke about how “when we started working together, we realized that our priorities for the creative process were very similar...This is the thing that keeps teams together.”
Six Amazing BIC Alums WIN Six Amazing Mentors in Ad Club's Inaugural Mentorship Program
A first-ever mentoring program snags six BIC alums.
BICster Melissa Lee Awarded $10,000 by She Runs It!
We already knew Melissa Lee BIC '20 was a rising star, but She Runs It has made it official! Congratulations to Melissa for being awarded $10,000 by She Runs It as part of its 2021 Loan Relief.
2021 DezMax Scholarship Winners Address Global Warming, Covid-19 Vaccination & Bronx Community Organizing
Paul Bernabe BIC '21, Emma Rayner BIC '22, and Natalie Figueroa BIC '22 share this year's DezMax.
Career Happy with Job Coach Hillary Black
HILLARY BLACK is the former managing director and partner at Kay & Black, a leading talent management firm, and currently a VP, Global Executive Recruitment & Leadership Development at WPP.
New Year. New Semester. New BIC Faculty.
Excited to welcome Marina Beldi, Jessica Lomasson, Castro Desroches, and Melanie Deziel to Spring 2021.